Journal
Notes from
the build.
What I learn shipping software for real businesses. No hot takes, no tool worship. Just what held up in production and what did not.
Growth
Your next customer will ask an AI about you
Search stopped being a list of links and became an answer. What that changes for a local business, what it does not change at all, and the work that still moves the needle.
6 min read
Practice
AI is a multiplier, not a replacement
Two years of building with it every day, and a plain account of what actually got faster, what did not move at all, and why the difference matters more than the tooling.
6 min read
Systems
The spreadsheet nobody is allowed to touch
Every business I work with has one. It runs a critical process, one person understands it, and everyone is quietly afraid of it. Here is what it really costs and how to replace it without breaking the week.
5 min readGot a system that
needs building?
I answer every message myself, usually the same day.